Planning an ecommerce website design can be overwhelming. There are so many factors to consider, from the layout to the color scheme. With so many options, it’s easy to get lost in the details and lose sight of what really matters.
Thankfully, there are plenty of best practices for eCommerce website design that will help you get started. Don’t waste time with trial and error! Here are six top tips for designing your eCommerce website that will help you take the guesswork out of your process.
Consider your audience website design ecommerce
Your target audience members will need to be the deciding factor in whether you decide to design an eCommerce site from scratch or use a pre-built platform. Ask yourself what people in your niche need from your eCommerce site. Is it to buy a product or a service? Are they looking to sell their products and collect money?
You can also ask yourself if you want to focus on features or solutions. If you’re selling a product, could a feature improve their experience?
To design the most successful ecommerce site, you should use your website visitors in mind. Think about what they need when they browse your website. Know your keywords website design Ecommerce website designers often go overboard with keywords and do too much SEO on their sites.
Choose your color scheme wisely
If you’re redesigning your website, you’ll want to be as specific as possible with your color scheme. You want it to be eye-catching and consistent with your brand. It’s also important to choose your color scheme based on your target audience.
Most website designers will suggest choosing a color scheme based on the industry you’re targeting. For example, if you’re creating an educational ecommerce website design, you might choose a color scheme with a strong blue and green color scheme.
If you’re creating an arts and crafts site, you might have a more laid-back color scheme with a lot of reds, yellows, and browns. Keep it simple When planning an ecommerce website design, it’s best to keep it simple. After all, an ecommerce website is your shop, and you’re trying to sell your products.
Make your content easy to scan
Your website needs to be quick and easy to browse through and you can accomplish this by choosing a layout with a minimum of eye-catching elements. Research the most popular ecommerce website design themes for your industry to get a good idea of the kind of content you want on your site.
Layout matters. Make sure that the space you devote to each type of content you want is optimized. Don’t waste space on stuff you don’t want your visitors to see. We do this all the time at TLUG when we are picking out our new theme for the site.
The first thing we do is choose the standard layout to see how much space is allocated to each part of our content. Does the body copy take up the whole page? Do the product images take up more space than text?
Add social media badges to boost engagement
Social media is a key part of your ecommerce website. More people are looking for information about products from social media platforms.
Here’s why: 68% of shoppers look for product information on social media when deciding what to buy. 51% of people share product information when browsing on social media. 52% of people make a purchase after viewing a social media post.
When your product information is posted on social media, it helps to boost your brand’s reputation. People who see your posts will be more likely to purchase your product or make a recommendation. The first step to boosting engagement is adding a social media badge to your ecommerce website design.
Include social media icons on your product pages. Add social media share icons and sign-up icons to your home page.
Choose the right layout for your website
Your ecommerce website design should be a living, breathing extension of your brand. You want it to inspire your customers, to pique their interest, and to make them want to come back and buy more.
This means that the design you choose should be optimized for conversions, be a great marketing tool, and drive traffic to your other online properties. You can spend hours creating an amazing layout with eye-catching photos and intricate code, but if it doesn’t convert well, your efforts will be for nothing.
Here are some basic considerations: Are you selling clothing or shoes? Shoe color and design should influence your website design. Do you sell food or other consumable products? The kitchen layout should factor into your website design.
Get feedback from other ecommerce designers
Yes, you read that correctly. You want to work with someone who has designed for your niche, but you also want someone who can offer honest feedback.
If they can’t, it doesn’t mean they’re wrong. It could just mean that they’ve designed for a different market. The point is to work with people who understand your business and know how your customers are using the site. Here’s how to get input from an ecommerce website designer:
Ask your trusted colleagues and customers for advice. Opt for an ecommerce design consultation over a free web design template or project. Refer to blogs and forums for additional ideas. Book a free design consultation with us.
If you want an e-commerce website built Go to quahlitydesigns.com and leave a quote on the google forms and say what you need.